I don't think that's the same thing though -- all they've done is changed who they're targeting with the 40% off sale. Repeat customers / people who have signed up for their mailing list. If you sign up, you'll get the 'secret' coupon code and get the full 40% off. If you don't, you get 25% off.
IIRC, what SportChek did was inflate the stated retail price to levels above what they were before the sale kicked in, then discounted them to make it appear like the savings were huge when they were minimal at best.
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-James
GO FLAMES GO.
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Originally Posted by Azure
Typical dumb take.
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