I noticed that the Safeway in Ogden (on 18th street just off glenmore) is now something called Freshco. Anyone every shopped there?
As per wiki, it looks like a discount version of Sobeys, so I guess a No Frills type idea. I've never seen one before in Calgary.
Quote:
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FreshCo Ltd. is a Canadian chain of deep discount supermarkets owned by Sobeys.[2] It was launched in March 2010
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