Quote:
Originally Posted by Fuzz
Yup, with their profit per vehicle they had the room to move down, as they had raised the prices so much over the past few years. Probably a good strategy, since people were willing to pay it. Now that they have competition, they can compete on price. Be interesting to see how the market reacts.
EDIT: Oh, down 6% pre-market. So not great.
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For quite a while, they could have higher prices, because there was high demand, and a long wait to get.
Wait times have dropped to the point where you can get them almost right away.
I suspect other manufacturers will have to look hard at their MSRPs in the very near future. I bet that other cars will be forced to drop their prices as well. If an ioniq5 is the same price as a MY, and you can get an MY in a couple weeks, instead of months, a lot more people will go to the MY.