Shameless plug here, but feel free to check out our Instagram @Concourse_Mortgage_Group (
https://www.instagram.com/concourse_...e_group/?hl=en).
We hired a gal to revamp our social media presence, as we weren't able to dedicate enough time to it ourselves - it takes consistency. It has taken us out of our comfort zone with all the reels we do, but we have gotten really good feedback from them, and people in the industry actually talk about our account, so it's working.
Reels draw the most views by far, and are what boosts our following. Cookie cutter graphics/posts do not.
Bonus: my teenage kids cringe at them.