Quote:
Originally Posted by KTrain
I do a lot of work with professional associations and my advice would be to find out where your members are first before committing to specific platforms.
To drive engagement, don't be a strictly "look at what we're doing" account. You have an opportunity to share your members successes/work as well.
In terms of engagement, LinkedIn is actually one of the better social media platforms for connecting with your membership. If visual communications is the industry, Instagram could be beneficial.
That said, it doesn't hurt to get accounts setup on the various platforms for the association so you have them if you need them (and they don't get taken by squatters or imposters).
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I’d just say that sticking to professional, work-related topics is critical for LinkedIn, in particular. I know there are people who seem to use it like it’s Facebook or whatever, but I think that’s a poor choice.