I'm sure the teams get some money/budget for new jerseys, equipment, fancy locker room stuff, new apparel like hats and jackets, etc. Can't imagine the teams would pony up that money themselves out of goodwill.
I think the more compelling question for me is who plays in the Alumni game -- will they bring back the old farts from the 80's or a bunch of no-names from the 2000's and beyond?
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