[Maritime Q-Scout]

I honestly think every wrestling promotion needs to have a strategic plan.

Where are we going? How do we grt there? WWE used to do this really well, work toward the Big 4 PPVs with Wrestlemania weekend being the season finale/premier all in one.

Who are the champions, who's chasing the titles, what other feuds are happening, how does the rest of the roster help progress those storylines?

It keeps you focused and acts as a filter so great ideas that don't fit the plan can have a pinout in then, characters can be consistent, and internal logic can apply.

Otherwise you get a seat of your pants mess that smells like a mess in the seat of your pants.