Quote:
Originally Posted by Enoch Root
They call up White Out 403 and ask them?
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It’s one of a few ways, yes. They almost certainly do a mix of qualitative (which could take the form of a phone call) and quantitative research. In both cases, they are likely going to want representation of the “passionate hockey fan” (someone who goes to games, discusses hockey online, watches hockey regularly, etc) in their data.
Right now the Flames are experiencing their lowest average attendance in a non-COVID year since 2003-04. Let’s say you’re in charge of pricing for the Flames. Are you going to dismiss negative online sentiment about ticket prices with a “well I work for a $5B dollar business, I know more about pricing than some angry customers”? Probably not.