Quote:
Originally Posted by PepsiFree
“What the market will bear” refers to pricing that optimizes or maximizes profit. I don’t know what definition you’re using but that would not include lowering prices to ensure theoretical future profit.
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Wow. First, I didn't suggest lowering prices (though that can certainly be part of the equation, when necessary). Second, maximizing profit does in fact consist of an element of understanding demand, and the impact on demand, of pricing. Both immediately, and going forward.
It is literally part of 'maximizing demand'. Unless you are only defining demand as this year (which no one would do)