I'm finding it's not lights-out for creating an entire piece of content from start to finish. That will come later and we're damn close already, but for now a good writer will still kill it. It will beat probably 75% of current content creators though.
I've been using it on supplemental pieces for blog posts and it's incredible. If I'm going on about a topic and mention something that could use a bit of a side-explanation, it's so unbelievably helpful. I've also had a few experiences where I'm coming up with 4 reasons for <whatever>. Type that into ChatGPT and most of the time 1 of the 4 reasons it spits back was something I hadn't considered and actually makes the entire thing a bit better.
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