Even just framing it better makes it better.
Pay $50,000 for your Surprizame 500.. pay $1200 extra to upgrade to a Surprizame 500 Ankh Edition to get 50 extra hp and update your warranty to cover the additional risk.
They even ship you a little ankh to put on your car.
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Uncertainty is an uncomfortable position.
But certainty is an absurd one.
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