Notley may need to use mixed messaging when criticizing the UCP, point out the stupid and pivot to what the NDP would do instead in the same sentence. Make it hard to separate the critism from the alternative in headlines.
Danielle has an advantage in that as the premier every stupid thing she says is picked up and amplified via things like facebook. Voters are getting just hosed by her messaging and when dealing the typical uninformed voter that can really matter.
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