That costume is definitely on the frightening/unsettling side of things. It's not the dress or who's in it, just the head. It seems like more of a horror costume than anything, like some kind of demon princess. The message of it being okay to just be who you are is good by me though, and maybe the point is to show kids they don't have to be afraid of something that looks scary at first, just like it's okay to have a worm as a pet.
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"If stupidity got us into this mess, then why can't it get us out?"
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