There's a trend in frozen fries to basically add a cheap batter to the cheapest shoestring style fry around and call it crispy fries. They also add "ready in 9 minutes" or whatever. They've become super popular.
Who cares about that in the grocery store though, my gear grinder is that sooo many pubs and restaurants have moved away from proper, big pub style fries and just use these gimmicky, "crispy", thin fries, because they're way cheaper and quicker to cook.
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