We've been to 1 movie (4 tickets) and gone shopping at the Sobeys group of companies a little less than normal, and have cashed in $30 so far. I am a little annoyed that it's constantly prompting you to cash in your points. I haven't looked be generally cash is the worst deal on points. I should log in and see if that's a setting I can turn off. I assume merch/movie tickets are far better value than groceries cash from this program. Seems at the very least on Par with Air Miles, the points just accrue 10x fast and are worth a 10th.
I did find it very annoying though, my wife has the scene card linked to her email for Cineplex, and it was impossible for me also to link it to mine, so if I want points I am entirely reliant on her email to buy movie tickets. (no more movie dates with the mistress)
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