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Originally Posted by afc wimbledon
BMW plan on selling the heated seat feature on some of their cars as a subscription feature, it will cost you 20$ a month to have your seats heat up, if they get away with it I can see every feature on a Telsa costing you a separate fee, accelerator? 15$ a month to you, bluetooth? that'll be 10$, why not buy the package all the prime features plus your choice of 4 luxury items for 150$ a month.
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Quote:
Originally Posted by Street Pharmacist
Yup. They're all looking at the subscription model. It's only really come up because Tesla has done it already. The low range Tesla that was available on Canada when they could still get a subsidy was the same size battery just software locked out. The "self driving package" is already hardware equipped, just locked out. Then Tesla suggested they may offer subscribe packages for it and the other OEMs took note
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I wonder if this will become the new norm in general. There's some upside to this type of pricing structure for both manufacturers and consumers. Manufacturers could streamline and simplify their assembly lines by reducing or eliminating the number of models they make for each vehicle. Consumers can select which features they want and perhaps be able to get things in combinations that are not currently available the way vehicle models are sold now.