Musk is whining about "activist groups" causing a drop in Twitter revenue... wait Elon, I thought you were FOR free speech. Activist groups can speak too!
Of course it's more likely advertisers are worried about the fact you're a chaos monkey who's fallen for right wing conspiracy theories and aren't confident you can navigate the strategic and tactical minefield to make Twitter grow.
Musk sends an open letter to advertisers saying Twitter is safe for them, but then he tweets a conspiracy theory about a brutal attack on a political figure's spouse. They're right to not blindly trust.
https://twitter.com/user/status/1588538640401018880
I read one article that put it well.. Twitter's problems aren't engineering problems, they're social/strategic/political. Brands want brand safety, they don't want their advertising next to racism or transphobia or extreme views.
I wonder what will happen when China tells Musk he has to do something on Twitter or else have Tesla negatively impacted (market access, resources, etc)?