Quote:
Originally Posted by Erick Estrada
Why would you want to work for a terrible company like Rogers if you could make a go of it yourself? Seems like a no-brainer really.
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I just wanted to come back to this and say, it’s probably much harder than it seems. I’ve been checking out the podcast and I generally enjoy these guys, but it can’t be an enormous market. Radio is easy for listeners; you hop in the car and it’s on, you have a few choices and next thing you know a show can garner an audience.
Podcasts and such are different. I’ve got friends who are avid sports fans and there’s zero percent chance they’re making the effort to listen to this. I realize that’s minimal effort required, but those little inconveniences and barriers do actually cut into an audience.
And I do wonder how large the audience is to begin with, particularly in an ongoing basis. You have say 100,000 people that might have tuned in to 960. We all know ratings were/are abysmal because it’s a niche market. From that 100,000 you have to subtract a segment that doesn’t know these guys are doing the podcast, doesn’t care, and won’t make the effort to setup the subscriptions/connect to their car or whatever. I think that’s more sizeable than people might guess. Then you have to factor in that this is a local themed podcast, as opposed to say Spittin Chiclets which will have a broader audience.
Looking at yesterday, the YouTube has about 2700 views. No idea what the podcast is getting, but the numbers aren’t huge. I guess the question is whether that goes up or down over time? Bottom line though, is that the decision to jump from Rogers and that guaranteed paycheque (albeit not as high as you might like), to do this on your own is tough, at least in my uneducated opinion.