Model 3's and Y's look pretty dull, too. Doesn't help with the poor colour choices and high cost if you don't want white. I think the S is a nice looking vehicle, but the X is also kinda fugly compared to other offerings out there. Tesla is going to be competing against much nicer looking vehicles with more traditional controls(does anyone actually prefer the yolk?).
When people start cross shopping, I don't think the value holds up well for Tesla. The benefit Tesla has is they've been bubbling up their price while increasing profit margins per vehicle, so they have lots of room to move down if their sales soften. Their manufacturing techniques are geared toward simplicity and cost reduction which I think they've done well at(excusing the removal of real buttons, which reduces cost, but sucks for users).
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