If I'm marketing the NHL, I would hold onto Crosby as "the face of the game" as long as possible until Bedard or someone else comes along with....
- presence
- gravitas
- a leader that people want to actually follow
- kindness except between whistles
- non-homeless looking
- doesn't stare down teammates
- has a crib that people actually envy
- does community service away from the camera
Like an actual role model.
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"Fun must be always!" - Tomas Hertl
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