First reaction is I don't hate it, but I also don't love it.
Do the Flames use focus groups when developing new brand jerseys? As a marketing professional we always used focus groups to get feedback on ideas and concepts for creative. It would make sense to me that they'd do this with season ticket holders for feedback before coming to a final look.
This is not a criticism either, the retro away jersey is my fav jersey in sports. The home jersey is great and I'm a big fan of blasty.
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