Quote:
Originally Posted by Fuzz
I think the point is this is another scheme, another form of advetrtising to milk people for all they can. I don't really see how this benefits people at all. It might make them feel like Tier 1 fans, but when you evaluate it logically, it's just another money hoover.
|
Yeah, from the team point of view the incentive is definitely monetizing more of their relationships with fans than they could before. In terms of not just doing a mail list, it's basically about being able to create many more kinds of interactions and incentives in place than could be done with a mail list. For example, he talked about doing something where every time a goal is scored a token, such as a picture of the goal, gets air dropped into the wallets of 0.1% of token holders, and anyone who holds pictures of all the goals by the end of the season gets to hang out with their favorite player for a day or whatever else would incentivize their fans to collect. That would require fans buying/selling the pictures between themselves to see who could collect them all, and the chain that they would be doing it on would be a team or league owned chain where they run the validation nodes and so the team or league also collects all the transaction fees of the network.
From the fan side, the incentives would be the fun of collecting, speculating, feeling like they're more engaged, or getting the chance to have some unique experiences or benefits, but the driving factor for the team would definitely be the ability to generate new revenue streams from fans.