Quote:
The NHL expects there to be an adjustment period for fans, but that it'll ultimately improve their viewing experience. The league worked with two analytics companies, and Wachtel said research indicated that fans will be more comfortable watching a game with one brand wrapping around the boards than "26 different things that your eye can catch." He said that was confirmed by the research firm MediaScience, which does neurometric eye-scanning.
"Like anything else, you're going to have your people that don't like it, that think it is difficult to watch. But over time, like everything else, people will get used to it, and we're not concerned at all whatsoever," Wachtel said.
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https://www.espn.com/nhl/story/_/id/...na-rink-boards
It does not, at all. These people see so many dollar signs flashing in front of their faces they are blind to reality. It's super distracting having ads change in the middle of play. I'll probably watch less hockey becuase of it. I wish Ublock Origin had a hockey extension...