Banks and credit card companies have been double dipping; taking money from card users and card acceptors, for the entire time. It's ####-tier morality, but frankly is a very useful implement for people who know how to use it effectively and safely.
It's nothing new though; and frankly, merchants have ALWAYS priced this in (or should have been) when setting their prices for items. To add the fee now on top of the price of a good in a store is just using consumers in a battle with banks. Bad for consumers, good for merchants.
Consumers don't get to win here, it's greedy people all around kicking to get pieces of an ever shrinking pie.
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