Quote:
Originally Posted by nik-
Nowadays Ferrari sells terrible looking Ferrari branded clothing and accessories to fund racing.
|
If that's the case, you'd think they'd be able to put out a better racing product.
Personally I see it a bit backward. I see the racing functioning as their form of advertising, all to continue the mystique that allows them to make tons of money selling cars to rich people and merchandized crap to the plebs. Ferarri is one of the most valuable brands on earth, and I think they make almost as much revenue from merchandising as they do on cars these days.