Quote:
Originally Posted by Fuzz
They also have a theme park...
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Beside a race track…
I’m going to concede because I did some Googling and Ferrari had a 348 at Monza in 2013 so it’s been done before, although they obviously weren’t trying to market that car at the time. There have been purpose built Ferrari pace cars for Indy.
https://www.ferrari.com/en-EN/magazi...rari-pace-cars
I will hold steadfast to my assertion that they don’t need to advertise their cars. Orders fill up as soon as they announce them. Many of their cars are invite only. The merch, and theme park, are to sell people on racing.
Are the internal politics different since the days of Enzo? Definitely, but they still look at themselves as an elite brand.