Quote:
Originally Posted by CorsiHockeyLeague
Even there, I think most people's attitude is, sure buddy, you buy that Macan turbo to haul groceries in, you're financing their ability to make the GT4RS.
|
I don't know if I really buy that whole "need to make SUVs to pay for the sports cars thing" anymore either. Porsche is not some relatively self-contained manufacturer like BMW or Aston Martin... they are part of a massive VAG conglomerate these days. I think they could easily have Porsche be strictly building sports car brand, and have Audi/VW/Skoda/Seat etc make the crossovers.
While I think the Cayenne definitely helped out their finances in the 90s when they were still mostly on their own, these days they are doing it for the simple reason that Ferrari and Rolls and Lambo are doing it...SUVs/crossovers are frickin' cash cows. It erodes their brand somewhat in the long-term, but clearly they seem to think it's worth it.