All the words were right there in your post. "They don't need to advertise..." "Ferrari sells cars to fund racing". Well you sell cars by doing stuff like this. People see the medical car is a Ferrari, ripping around the track and say "I want that!" and then they buy it, and it funds the racing team. They wouldn't sell loads Ferrari merch by the truckload if it didn't help fund racing. Beyond all that, they've done it before, so clearly have interest.
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