breast cancer is obviously a devastating disease, kills so many women each year...including too many young women
but I think you could make a case for the NHL using its position to cast more attention on testicular cancer (look at Phil Kessel ) or even Prostate cancer
most males are terrible at looking after their health and I'm guessing the average hockey fan might even be worse, so if you could target those guys with info it wouldn't hurt
not that there should be a worst cancer contest....
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