Quote:
Originally Posted by Firebot
Ah yes... I was waiting for the "this is canadian press" comment. I am well aware this is a CP article before I posted.
CBC published the story, end of story. They can choose not to publish a Canadian Press story if they do not agree with its premise and does not absolve them if they put in on the front page. The Canadian Press source can be any freelancer or reporter including affiliate CBC reporters (or CTV reporters). While the Canadian Press is a nom de plume, this blurb from the article seems to suggest direct CBC involvement in the development of the story. CP is not some mythical neutral news entity, its owned by several media groups and shares resources.
And CTV printing it? No controversy whatsoever in CTV printing that story there no sir.
National Post also posted it, well aware of how CP works. All media that blindly picked up this article looks bad.
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I mean, you're literally describing how news works. I don't get the anger.
Firstly, it's a newsworthy story. And yes, that was absolutely a reactionary but planned Wendy's PR campaign to sell more burgers. They picked up a ton of earned media and good for them. They got to pat themselves on the back and feel good at the same time.
The 'bashing' (LOL, it wasn't anywhere near bashing) in the article is valid because these are the exact conversations I have in my line of work. It was a good campaign for them with some immediate wins but there is a legit flip side to it which is discussed in the article.
I'm not sure if I would've green lit the campaign... at least as quickly as they did (also, the Wendy's social media team is a fascinating case study for external corporate communications if you care to learn more).
Did Bell/CTV have a hand in pushing out this narrative? Oh god yes. It's pretty clear and I despise them for it.
From a PR perspective, the Wendy's campaign absolutely has potential to backfire. Interesting stuff and I can see it for what it is (a throwaway article not worth getting riled up about).
It's reasonable to acknowledge all of these things and not get upset about it.