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Originally Posted by KelVarnsen
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CBC journalism at its finest of course posting this ridiculous story and bashing Wendy's for their 'grey stunt'.
https://www.cbc.ca/news/business/bra...amme-1.6562973
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"There could be some blowback if there's anything hidden in the closets as it relates to anything both companies have done, so it's a real high-risk move."
Joanne McNeish, an associate professor of marketing at Toronto Metropolitan University, felt Wendy's campaign didn't make much sense, because the brand has never been associated with ageism or grey hair.
"With Wendy's, it'll just sink like a stone," McNeish said. "It doesn't cost them much to give it a go, but they could have been so much more clever in how they did it."
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It's not a campaign, it's a symbolic show of support. Looking at Wendy's facebook and twitter comments from women in full support, I would say it's quite successful.
Bell Media is really trying to kill this but it's not going away like they wish. These types of blow ups eventually always die out as I stated before, but I don't think this one will, if anything it's picking up steam. Pissing off your largest viewing demographic and who has the highest buying power has to be one of the biggest corporate blunders I have ever seen.
For his part Lloyd Robertson also spoke out against the firing in support for Laflamme
https://dailyhive.com/vancouver/lloy...-lisa-laflamme