It's an interesting problem, as Sr. Mints points out. On one hand, the older we get, the less likely the thing we're consuming is going to be above average. In your 20s novel experiences are so exciting. Past 40, many find it a better bet to just stick with what you know is going to entertain you. Plus, as mentioned we change enough that books hit different at different times of our lives.
Plus we're dealing with distraction at a level unprecedented in human history. We light up our brains in such an unnatural way, it's clear why getting even simple tasks completed is an uphill battle. A lot of people use audiobooks while they're doing other tasks in life (like grocery shopping or cleaning). I'm trying not to be a snob, but that's a great way to not fully connect with a book.
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