Quote:
Originally Posted by saillias
Podcasts have very low overhead and can work through crowdfunding. All you need is a dedicated enough fanbase to give you some money, it doesn't have to be a huge audience, which I think qualifies our local former Fan 960 hosts.
Your biggest expense is your mic, maybe office equipment in your home. You set up a patreon and set a premium tier at 3-5 dollars a month with bonus episodes that have interviews. You get 500 subs in your first month and you're already making 1.5k a month. Then you set up a youtube channel and maybe the subs pile up enough that you get ad revenue. If you're Boomer and Pinder you can absolutely get sponsors as well. Manscaped Hello Fresh etc. Without Rogers breathing down your neck. Just my thoughts.
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The expense is indeed minimal. The time commitment is the real expense and how one balances that against work/family. It is difficult to make real money at it. As a paid hobby it can be something. But if someone has to also have a "real job" then it becomes more about creating the time to do it than any out of pocket expense.
And yes you can potentially recruit sponsors but that in and of itself is MORE work. You need someone out there selling, creating the packages, creating the promotions, potentially doing audio work, collecting the money. More time. More work.
Podcasts often fail because the content isn't delivered consistent enough. The successful ones have a very consistent delivery of new pods. Many start and stop because at the beginning there is a predictable stream of content but then over time it wanes.
Bingo and I did a good job of sustaining CP Radio I think consistently for about 2-3 years, then my career change and I started a family and we stopped, except for the occasional episode (we should do one now actually).
I don't mean to be pessimistic. I think we could see something from Boomer, Rhett, Pinder actually. But for the most if you are doing it, you do it because you love it, not to make money.