Quote:
Originally Posted by greyshep
The impression I have is that they sell ads to be played on all their stations, not just the sports station. How many have been sold to be played on 960 alone has likely always been a small number, so I dont know how many are directly impacted or influenced by the perceived crumbling of 960.
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There are likely different packages, including ones where the advertiser is buying spots across all stations (which would also include Lite 96 or whatever it is now), but there are certainly advertisers just paying to reach that Fan960 audience. A station like 960 has very low audience numbers overall so they live on the basis of being able to match advertisers with their more niche audience.