Quote:
Originally Posted by Goriders
With all of the talent leaving 960 I wonder if they are starting to lose advertising revenue. Not sure what the appeal is now and they must be losing listeners. Guessing sponsors are watching 960 implode and are wondering if their advertising dollars are better spent elsewhere.
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The impression I have is that they sell ads to be played on all their stations, not just the sports station. How many have been sold to be played on 960 alone has likely always been a small number, so I dont know how many are directly impacted or influenced by the perceived crumbling of 960.
Having said that, I am kinda bummed about how 960 has degraded so badly. I guess it is happening all over North America, but in my small bubble here it just feels like the importance and exposure of the Flames has taken a hit in this city over the last couple years. I cant imagine the Flames themselves are too pleased with how this may impact their image either.