[nik-]

Originally Posted by Harry Lime

Part of this is the NHL's piss poor job of promoting it's personalities, and creating marketing opportunity for their players. They are still stuck in the idea that the only players to promote are the absolute stars, and everyone else is buried. If being in a Canadian city meant a chance for some real deniro outside of the rink, and a chance at a post-career media job based on popularity, there might be more incentive for players to come to Canada.

Budweiser saw Brady Tkachuk accidentally during a broadcast and snapped him up as a sponsor.