Quote:
Originally Posted by I-Hate-Hulse
Reddit had a good story about how Heninger is advertising RAV4 Hybrids at MSRP. Except it's actually a pre-order and it requires a $7,000+ "package" that includes extended warranty, undercoating, and some sort of unobtanium....
Hopefully this chip shortage eases, but I'm sure the manufacturers are loving moving vehicles without incentives. After this shortage ends, I suspect they will try and keep prices high by carefully managing production. But I'm sure we can count on FCA/Stelllantis to do something Kevin Lowe-ish to win marketshare and wreck that collusion....
|
Nah, I don’t see any artificial supply constraints lasting. Massive vehicle port investments in UK, where Mazda will be shipping direct for first time. Mobile and Jacksonville terminals both have large investments.
The entire vehicle to customer process involves so much more to an the dealership selling the car. Most OEMs have hundreds of suppliers, all which work in volume. Shipping, manufacturing, and after sale service is profitable via volume, and OEMs need market share to secure brand loyalty and lifecycle service.
I see know realistic desire for OEMs to restrict supply just to pad dealer profits. They sell a car to a dealer for a certain price, and incentivize sales quantity. Excessive profits for a dealer at the risk of brand growth and sustainability? Not a chance, regardless of what a salesman says.