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Originally Posted by ricardodw
Do hockey players get paid for endorsements?
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Trivial amounts compared to their salary, and most of the endorsement money is actually in Canada. According to Forbes, the only top-paid player in the U.S. who also makes a lot of endorsement income is Crosby.
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Is there outside cap money involved?
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Not allowed under the CBA. If a player gets money off the cap, it means it's not being accounted for as part of the players' collective 50% and everybody else pays more escrow. The PA takes an extremely dim view of that.
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Johnny Hockey is pretty much the face of American Hockey.
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He is not. There is no ‘American Hockey’. It's a local sport, and fans in different localities don't really pay all that much attention to players in other regions outside of the playoffs or the Olympics.
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The chances of him doing a National Life insurance commercial has gone up a significant amount.
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National Life would want a spokesman that more than 5% of their target audience have heard of.