[SuperMatt18]

Originally Posted by ricardodw

Breaking through: Inside hockey's growing player endorsement space



The Canadian market is pretty much tied up


When everyone who is at all interested in hockey knows immediately who you are talking about when you say Johnny Hockey

Even if he takes over 20% of the Ovechkin endorsements that is an extra million a year.

If we see Gaudreau as a big Nationwide sponsor in the next 12 months then you probably have your answer