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Originally Posted by Ashasx
Unless your name is Crosby or McDavid, they are virtually inconsequential.
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Breaking through: Inside hockey's growing player endorsement space
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Ovechkin is set to make $5 million in endorsements during the 2019-20 season. That haul leads all NHLers, with Crosby and Connor McDavid a peg below at $4.5 million. Other top earners include Maple Leafs forwards Auston Matthews ($2.3M), Mitch Marner ($2M), and John Tavares ($1.7M).
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The Canadian market is pretty much tied up
When everyone who is at all interested in hockey knows immediately who you are talking about when you say Johnny Hockey
Even if he takes over 20% of the Ovechkin endorsements that is an extra million a year.