People stupid to their own detriment. Like self destruction level of detriment.
"What the heck, you need to charge more for your services. Like 30-40% more because of what happened during the pandemic for price spikes, increase in travel costs/gas etc."
"Oh... I don't know if I can or I should..."
"Dude, look at your financials. You're basically paying people to work for them in an industry that has a major shortage of workers. The amount after COGS isn't even enough to cover additional expenses, let alone pay yourself a wage. You barely got by in previous years using the same rates, but in these coming years, you'll have to adjust your rate. You can't just keep borrowing against your company to make ends meet. You need to increase your rates to match market rates."
"I've been working for so many decades and I'm so old, I don't want to change how I do things."
"You're just increasing your fee to something reasonable. You don't have to make the 30-40% jump right off the bat, but you should probably at least do 20-35% by the end of the month, otherwise, based on these trends due to rising costs of doing business and inflation you're staring down the barrel of bankruptcy within a few years."
*More excuses to change nothing*
/facepalm.
And yeah, this guy isn't working 20 hour weeks. He's easily pulling 30-60 hour weeks regularly.
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