Quote:
Originally Posted by Jay Random
It's my understanding that those demographic splits are precisely what has kept 960 afloat all these years. It's not a large audience, but it's mostly male and not particularly young, and most listeners have a fair amount of disposable income. If you have a product that you want to target at middle-aged men with money to spend, 960 has been a good place to find them.
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Even 15 years ago - radio advertising was quite cheap for talk radio and I can't imagine the audience has gone up since then.