It's my understanding that those demographic splits are precisely what has kept 960 afloat all these years. It's not a large audience, but it's mostly male and not particularly young, and most listeners have a fair amount of disposable income. If you have a product that you want to target at middle-aged men with money to spend, 960 has been a good place to find them.
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‘You see in Calgary, [Ryan] Huska is no joke. It’s good. He’s really set on a specific model defensively. If you can be reliable, you have the freedom to play offence.’
—Ethan Wyttenbach
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