Quote:
Originally Posted by flambers
My understanding Fan960 especially the morning show did very well in terms of listeners.
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No, not really. Here are the ratings for the last year:
AMA is the average number of listeners each station gets per minute; Daily Cume is the number of unique listeners each station gets per day on average; and Share is the percentage of all time spent listening to the radio by everyone in the market that each station gets.
Sportsnet 960 is CFAC. It has been consistently near the bottom of the ratings for years, finishing only ahead of Funny 1060. In the latest ratings (Feb-May 2022), SN960 also surpassed Wild 95.3 for the first time and finished ahead of CBC-FM. The improvement was likely tied to an increased interest in the Flames during the spring.
These are total listener numbers for anyone 12+ in all dayparts, so there are likely demographic splits by age and gender where they rank higher, but there isn't much that can be done to help out bad underlying numbers.