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Originally Posted by dustygoon
Good insight and makes sense. You know this industry better than most. What might he cost salary wise? And further, what does it cost to buy an AM radio station or even just a morning 3 hour slot? Thinking if he wanted to do this there is money in that town to make it happen on his own.
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I'm not going to speculate on his salary.
But no I don't think there is money for that, because it's a money losing proposition.
And COVID probably has made it even worse, because the traditionally this time slot is called the 'morning drive' for a reason. Commuter traffic is key to the listener base and with some chunk of the population still not driving to and from work, or driving less days to and from, I imagine all ratings have taken a huge hit that is not going to rebound the full way. (the ratings are typically available online somewhere but I haven't looked to see how they are doing).
So the stations are continuing to drive costs down and the biggest cost center is talent. And specifically experienced talent.
Less people and less experienced talent is going to be the norm.