Quote:
Originally Posted by Jimmy Stang
Ticket prices in the main stand are still a bit pricey, and the club will eventually learn than a cheaper ticket means more bums in the seats, and that an empty seat won't buy any beer, sausages, or merch. I firmly believe that they'd make MORE money by reducing ticket prices. But this horse has been beaten and is very dead at this point.
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They are still too high, yes. But they also have come down considerably since that first year. IIRC some of the sections had season ticket prices cut almost in half. I think if you were to get ticket prices down another $10 a ticket everywhere in the stadium that would be the right fit.
Having said that, I think that the damage of high ticket prices has already been done. Cavalry missed out on a lot of initial support by pricing things the way they did in 2018, and it's been a lot of work to attract new fans and increase the season ticket base since. It's not a simple situation where you can just cut ticket prices in half and suddenly get double the people to games.
They are the only club to get more people to games this year than 2019 though, so IMO they're still trending the right way.