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Old 06-23-2022, 01:59 PM   #4009
Jay Random
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Join Date: Aug 2005
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Quote:
Originally Posted by Knut View Post
^ He just needs to find a local Property Management company and sing a jingle to rake in the big bucks in Philadelphia.
There could be thousands in that. Thousands! He could pay for his own personal stick tape!

Last October, Forbes did its annual roundup of the highest-paid NHL players. Of their top 10, only five had ‘off-ice income’ (including endorsements) of $1 million or more. Those five were McDavid, Matthews, Price, Marner, and Crosby. The five who didn't were Erik Karlsson, Panarin, Seguin, Kucherov, and Bobrovsky. None of the players listed made more than $4 million in off-ice income.

You'll notice that four out of the five with $1 million or more in off-ice income played for Canadian teams, whereas all five of those who made less played for U.S. teams.

The idea that playing for a big U.S. market helps you earn more in endorsement income is simply wrong. Getting a hockey star to endorse your product is a big deal in Canada, but means nothing to the vast majority of consumers in the U.S.
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