Quote:
Originally Posted by powderjunkie
The latter might simply follow the former (ie. more riders = more routes/frequencies).
I think fares are a pretty significant deterrent to a lot of potential riders...even just the convenience/practicality of actually having coins/ticket/pass.
And we're bad at estimating the true cost of vehicle ownership/operation...but $7.20 for a return trip ain't exactly cheap.
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Calgary has an app now. And given the debacle of implementing it, I'm assuming that most other cities have one as well by now too. No need for coins or tickets anymore, just need to make sure your phone is charged.
But one-off fares like that, outside of trying to avoid parking fees (Flames game) or stupid congestion (during Stampede), usually won't be economical. However, if you already had a monthly pass to get to work and your kids to school, then it becomes a "free" ride. If you can somehow get more people to get monthly passes, like some form of road toll, then you might increase monthly passes and therefore people using it for trips to the zoo.