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Originally Posted by Manhattanboy
Just mentioned that in the other thread. All this gambling stuff is totally out of control. Friedman updating the odds between periods. Is that part of the NHL’s arrangement with the betting sites? Or part of SN’s advertising contracts?
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SN created an entire division devoted to gambling, that;s why Cabbie works for them now.
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One of the nation’s most respected sports media personalities is coming home to Canada as Sportsnet welcomes Cabral Richards to its roster. Better known as Cabbie, the veteran sports media personality – widely revered for his unique interviewing style and multiplatform talent – joins Sportsnet as Executive Producer of Sports Betting Content.
“There are few media personalities anywhere who have achieved instant first-name recognition and who resonate strongly with a diverse set of audiences. Cabbie’s style, enthusiasm, and originality are unrivaled, and his addition to Sportsnet is another exciting step in our expansion into sports betting and continued content innovation,” said Andrew Sutherland, VP of Original Content at Sportsnet.
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I suspect they did this because the gambling sites are now a massive and relatively untapped source of ad revenue.