Quote:
Originally Posted by MrMike
Oh man, the Coyotes new agreement with ASU just keeps getting better.
“In-ice advertising will be a revenue source for Arizona State, and the Coyotes aren’t allowed to modify the look of the ice surface – including the Arizona State logo at center ice — on broadcasts to protect ASU’s permanent advertisers in the building.”
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or, to perhaps offer a translation...
“ASU’s permanent in-ice advertisers are unwilling to pay us more money for increased exposure during NHL games, including continual benefits derived from having their brands appear in photographs and videos showing an NHL playing surface, and therefore we're refusing to allow the Coyotes to apply NHL branding to the ice surface – including the Arizona State logo at center ice — on broadcasts.”